Executive Summary
I am a Stanford-educated leader with deep marketing, business and technology experience with a proven record of building and leading world-class marketing organizations and brands. One of my specialties is implementing my marketing methodology that leverages integrated marketing campaigns with communities and website interactions to produce extraordinary lead generation results. Always, with a customer-centric mindset and metric-focused optimization, I have consistently led my teams to success. I have been especially helpful at coming into companies that need fresh new ideas and energy to go to the “next level”. To be honest, I have a history of over-achievement and success, and will accomplish any goal that I set my mind to.
Characteristics:
• Excellent verbal communication skills, creative writer
• Passionate, dedicated, focused, tenacious, resourceful
• Deeply analytical, scientific, optimizer
• Diplomatic, collaborative, positive
• Natural leader, coaching & developing successful teams
• Innovative, Creative “Outside of the Box” thinking
Seasoned Marketing Professional
• Degree from Stanford University
• 20 years of overall business experience, managing and motivating successful teams
• 20 years of marketing and branding experience at world-class organizations
• 20 years of experience in Internet Marketing, Web Development & Search Advertising
I have two decades of deep and broad experience in all aspects of marketing and business that contributes to my ability to be continually successful. I’ve been managing departments and people since my first year at Oracle. I gained great operational, sales, marketing and customer service experience while in various roles during my 11 years at Oracle.
After focusing on the combination of the Internet and marketing in 1995, I have had some rare opportunities to leverage these experiences as Director and VP of Marketing for several other high technology companies. In these roles, I honed my skills in all aspects of marketing, branding, advertising, communications, PR, SEO, and other Internet strategies.
Strategic Marketing
• Large impact on defining corporate and marketing goals
• Define online and integrated strategy
• Extraordinary results from effective methodology
As part of my marketing leadership roles for the last eight years, I have been in charge of defining, developing, and delivering integrated marketing campaigns and programs, resulting in major improvements in lead generation, sales, market leadership, and PR.
Using my own “methodology” that I have developed over the last two decades, I am able to identify the best strategies and tactics for a given company to achieve their key business goals. The output of this process is a well-aligned organization, a well-oiled marketing campaign “engine”, and highly leveraged and “optimized” marketing programs.
Creative & Innovative
I have a natural creative instinct, especially when it comes to “thinking outside the box”, brainstorming, creating a new campaign, or finding new ways to meet customer needs. This all adds to the value of strong, creative and on target marketing. While at Oracle, I was given the nickname “Intrapreneur” because of my penchant for creating new business opportunities and constantly innovating within the company, which also earned me the 1996 Vice President’s award.
Analytics & Online Marketing
I have been actively using online marketing techniques for 12 years, something few other marketing executives can claim. I was the first full time Web Marketing Manager at Oracle back in 1995. I have 12 years experience in utilizing Internet marketing technologies and tactics such as marketing optimization, lead-generation, PPC, Banner Ads, Sponsorships, SEO/SEM, etc. I’m also highly experienced with email direct marketing, developing sequential, triggered and multi-step automated email marketing campaigns with and without marketing automation systems. I measure, analyze and optimize everything I do because I am very results-oriented when it comes to physical direct marketing, marketing ROI, analytics, campaign optimization, community development, traffic generation, or sales conversion ratios.
Customer Acquisition & Community Building
I have in-depth experience with online properties, acquiring both advertisers and users. In fact, I built a community to over 100,000 in less than a year. I deeply understand the “Customer Lifecycle” and how good relationship and behavioral marketing can positively affect usage, retention, image, brand, and share of wallet. I have built high value Advertiser portals that provide needed intelligence and metrics showing positive ROI for advertisers and as a result increased spending from them.
Strong Communication Skills & Drive to Win
My interpersonal and communication skills are appropriate for an executive level position. I enjoy building relationships, managing staff, speaking with groups, can present on a wide variety of subjects, and always wear my “customer service hat” when dealing with internal and external customers, agencies, vendors and partners. My writing skills are very strong; I have written many published articles, white papers, websites, and of course, collateral and ad copy. I have a strong internal drive to succeed; I would not have gotten into Stanford or have been so successful at Oracle for 11 years without that drive to win.
Summary
I hope I have given you a feel for what I am like, and how I can bring significant value to whatever company is next for me. I am happy to discuss this further at any time. Please feel free to call me at the number below.
Thank you,
Anthony Sanchez
303-862-8447
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