Strategic Marketing
• Annual and long term marketing planning
• Business planning and reviews
• Competitive awareness, analysis and assessments
• Positioning strengths
• Product branding guidelines, review and enforcement
• Building Business Development relationships
• Audience segmentation, demographic profiling
• Research surveys, focus groups
• Product management & requirements definition
• System, process, and infrastructure planning
Advertising Campaign Management
• Advertising campaigns - national print, online and events
• Direct Marketing List segmentation, testing, optimization
• Magazine ad development & placement
• Response analysis, campaign tracking, ROI
• Sales conversion optimization
• Online landing pages, forms generation
• Email messaging, structure and content for optimal response rates
• Measurements, surveys and reporting to analyze and optimize effectiveness of campaigns and message
Marketing Communications
• Integration of correct positioning and messaging
• Writing, editing, final approval of collateral, ad copy, websites, newsletters, white papers, multimedia
• Art direction, communicating marketing needs to guide creative process
• Sales tool development, PowerPoint presentation templates, interactive CDs, training intranets
• Manage production of collateral design, graphics, packaging
• Manage production of tradeshow logistics, promotions, signage and staffing
• Building good relationships with press, producers, reporters, radio personalities, bloggers
• Identifying and building good relationships with industry Analysts
• Delivering positive and powerful analyst reports
• Logo creation
• Product definition, naming
Internet Marketing
• Design and implement online marketing campaigns
• Design and implement plan website strategy and architecture
• Search engine optimization, pay per click and keyword sponsorships
• Online campaigns, banner creation & ad inventory control
• Manage media sponsorships of newsletters, web casts, online conferences, events
• Email messaging, layout and optimization
• Manage staff who produce website logistics, graphics, search engine optimization, web reporting
• Barter, link agreements with other websites
• Online community development
• Customer acquisition strategy
• Alignment with sales strategy
• Online promotions, contests
Public Relations
• Create integrated PR strategy
• Develop creative PR campaigns that draw maximum attention
• Leverage PR campaigns using Internet, Blogs, and other new media channels
• Manage PR agency
• Manage production of press releases
Website Management
• Strategic web planning and network architecture
• E-Commerce management and optimization
• Content Management, personalization, retention tactics
• Usability, navigation analysis, look and feel design
• Website traffic analysis using Google Analytics, Accrue, Web Trends
Marketing Operations
• Management of Marketing databases
• Definition and enforcement of lead qualification criteria
• Plan and oversee integration of Marketing Automation system with CRM system
• Lead generation infrastructure build out
• Campaign reporting system, Pipeline reporting
• Manage Channel Marketing program
• Vendor & Agency management
• Budget management, Partner co-op funding
Web Application Development Management
• Develop and manage user interactive applications
• Internet, intranet website application development
• News feed content syndication application
• Workflow, process management applications
• Advertising opportunity reporting functionality
Leadership
• Recruiting, interviewing candidates
• Team building, collaboration, consensus-building
• Motivating toward success
• Management of creative staff
• Delegation, empowerment
• Networking, relationship building
• Performance evaluations and feedback
• Conflict resolution
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