Anthony Sanchez
MARKETING STRATEGIST / VP of MARKETING
Advertising / Branding / Internet Marketing / Lead Generation / Leadership / Marketing Communications / Public Relations / Strategic Marketing
Stanford-educated marketing professional with 20-year record of strong leadership and demonstrated results in high technology marketing. Entrepreneurially-minded, visionary, experienced in enterprise, mid-market and SMB segments, with B2B and B2C products. Expert at implementing marketing methodology, infrastructure and operations to maximize exposure and profitability. Exceptional “Out-Of-The-Box” thinking and laser focused on continual growth strategies.
• Strategic Marketing & Brand Development
• SEM, SEO, PPC, Internet Marketing
• Website Architecture, Design and Development
• Lead Generation & Subscription Programs
• Advertising Campaign Management
• Published Article & White Paper Author
• Public and Analyst Relations
• ROI, Metrics, Optimization Expert
PROFESSIONAL EXPERIENCE
Marketing Optimizer, Denver, CO
(Marketing Consulting) 2006 – present
MARKETING STRATEGIST
As sole proprietor, am responsible for acquiring and closing new customers, running operations, and providing full service marketing consulting to multiple clients simultaneously. Specialize in "no cost and low cost" marketing techniques for small businesses and entrepreneurs, and building "lead generation engines" for medium sized companies.
• Increased leads for real estate company 350% in 6 months through optimized lead flow on website and Target-Based advertising
• Increased leads 300% in 4 months through no cost and low cost marketing techniques
• Increased revenue 20% in 3 months for retail store through Target-Based advertising
• Identified Target Market segments, wrote Branding Platform, Launched social networking site
Waterford Technologies, Irvine, CA
(Email Archiving Software. $12MM) 2004 – 2006
VICE PRESIDENT OF MARKETING
Utilizing innovative marketing methodology, shaped corporate strategic direction and implemented go-to-market strategies for three distinct brands in entrepreneurial environment. Transformed product and sales-driven mindset into market and customer driven mindset. Led team in creating effective marketing programs such as brand advertising, lead generation, event management, PR, AR, website and creative development, that produced extraordinary results with minimal budget.
• Increased revenue 400% in two and a half years
• Increased leads 500% in first year
• Expanded product line from two to eight offerings
• Launched five websites in first six months
• Published numerous ads and byline articles in various national trade publications such as Network Computing, IT Architect, Windows IT Pro, and National Law Review
• Wrote strong, action-oriented collateral and widely distributed white papers
• Optimized SEO and Pay-Per-Click campaigns from a senior management perspective
Rainbow Technologies, Irvine, CA
(Security and Encryption Solutions. $450MM) 2002 – 2004
MARKETING DIRECTOR
Managed web development, creative design, PR, channel & events departments. Helped transition old-fashioned, product focused company into cutting edge, customer driven organization. Using innovative marketing methodology, developed effective strategies for market expansion, brand leadership, lead generation, customer retention, and community development that led to substantial results.
• Increased lead generation 300%, and reduced average cost per lead by 35%
• Increased community base over 1,000% in 11 months
• Increased website visitors by 50%, greatly improved corporate image and SEO results through successful re-design
• Strategically expanded global market reach by translating main website and collateral into 9 languages
• Launched global Channel Partner Program
• Art directed, wrote and edited websites, collateral, white papers, presentations, mass emails as well as ads in major publications such as Network Computing, Secure Enterprise, and VAR Business
Abacus America, San Diego, CA
(National ISP & Software Developer. $25MM) 2001 – 2002
VICE PRESIDENT OF MARKETING & BUSINESS DEVELOPMENT
Key executive team member leading marketing team on lead-generation campaigns, e-commerce website development, PR, product development and revenue-share partnership deals. Within entrepreneurial environment, created aggressive marketing plan to grow revenue from both consumer and enterprise product lines, using innovative marketing methodology.
• Increased corporate revenues over 35% in 6 months through effective optimization of print and SEO campaigns
• Reduced advertising costs by over 30% through negotiating extremely competitive rates
• Increased revenue growth by continually sourcing and testing new media campaigns
• Achieved 30 day ROI by greatly improving advertising efficiency on major campaigns
• Greatly improved customer satisfaction and quality ratings by implementing internal metrics and customer surveys
• Managed strategic relationships with partners such as Terra-Lycos, CNET and Kingston Technologies
CMP Media LLC, Irvine, CA
(Publishing Company $150MM) 2000 – 2001
DIRECTOR OF MARKETING & INTERNET STRATEGY
Developed long term marketing strategy for online and print subscriber base for multiple properties using innovative marketing methodology. Implemented broad range of marketing activities including multi-million dollar national advertising and branding campaigns, internal sales promotions, tradeshow logistics, media sponsorships, primary marketing research and focus groups. Managed marketing staff, led remote technical developers, advertising agency and numerous vendor relationships.
• Increased page views by 50% and subscriber base over 100% on CRN and VARBusiness
• Improved brand image by authoring and art directing all internal and external collateral, press releases, print advertisements, online advertisements and event signage
• Conceived of and managed new revenue generating web based services from conception to roll out
• Led creative design, development and usability of the ChannelWeb websites.
Oracle Corporation, Redwood Shores, CA
(Software Company. $10B) 1989 – 2000
SENIOR MARKETING PROGRAM MANAGER 1999 – 2000
Initiated and managed 1 to 1 customer relationship management program, while working with development team on Oracle CRM product. Evaluated most major CRM, Sales Force Automation and Content Management Systems on the market. Working with senior management, developed business case, project plans, and implemented multiple high-visibility marketing initiatives.
SENIOR MANAGER INTERNET MARKETING & DEVELOPMENT 1995 – 1999
Total marketing responsibility for Oracle’s Support Division, a $1 billion business unit. Acted as technology strategic planner, marketing communications designer, and manager of web applications development and user interface design. Responsible for creating brand goals, content messaging within all advertisements, collateral and websites for division’s services and products.
• Played instrumental role in success of industry-leading, technical support self-service website OracleMetaLink, one of the most cost-effective and active sites on the corporate domain
• Recipient “Special Virtual Team Award” for OracleMetaLink web redesign, “Excellence in Achievement Award” for tradeshow management and recipient of “1996 Vice President’s Award” for overall achievement and leadership
• Conceptualized and produced highly successful marketing intranet websites, CD-ROMs, webinars and collateral
• Initiated Oracle’s international Webmaster Task Force which drove global web marketing initiatives
• Effectively managed and worked with multiple contractors, design vendors and media agencies
U.S. DOCUMENTATION SALES MANAGER 1994 – 1995
Managed Oracle’s documentation sales group; responsible for customer service escalations and highest-level approval authority for all non-standard contracts. Also responsible for all operational needs for sales department of 90.
• Over-achieved $5 million annual revenue quota (110%) two years consecutively
• Identified and implemented new sales channel resulting in a 14% increase in revenue
TECHNICAL PROJECT MANAGER 1992 – 1994
Initiated, managed and implemented corporate-wide imaging project which replaced the corporate paper-based contract filing system with a user-friendly online storage and retrieval system; resulted in savings over $1.2 million in first year. Successfully managed strategy, interface design, technical staff, vendors and file conversion operations.
DEPARTMENT MANAGER 1989 – 1992
Successfully established and made profitable Oracle’s internal Print and Copy Center department by identifying opportunity to increase service levels and enhance quality of product documentation while significantly reducing expenses. Responsibility for $2 million annual budget, marketing, operations and six person staff.
EDUCATION
STANFORD UNIVERSITY, Stanford, CA. BA, Organizational Behavior, 1988. Courses included statistics, economics, computer science, and courses from the Stanford Graduate School of Business in Organizational Culture and Leadership.
PROFESSIONAL AFFILIATIONS / ACTIVITIES
• American Marketing Association
• Speaker: Seybold Conference 1997; Next Generation Web Marketing 1997
• Stanford Volunteer Mentor / Speaker, Stanford Alumni Association
